He is also interested in psychophysiology research and learning strategies.
But being unconnected (for whatever reason) isn’t only a reality in developing economies; 51 million people in the US are not connected. Take Ignighter, a dating website set up by three Jewish guys in the US, with a culturally targeted model: Instead of a boy and girl going out on a date, 10 guys and 10 girls would go out together on organized group dates.I’d bet that if you had asked them when they set up Ignighter, “What’s your India strategy?,” they would have said something like, “We don’t have one. We are focusing on middle-class New York Jewish people.” It’s also worth noting that if Ignighter had been an i OS app, they would not have been able to pivot their business, because i OS use in subcontinental Asia is very low.Ignighter got 50,000 registrations from India as they did in a year in the USA.Perhaps the group-dating model that they anticipated for Jewish families really resonated with conservative Muslim, Hindu and Sikh families in India, Singapore and Malaysia, so they rebranded as Stepout, relocated to Mumbai and became India’s biggest dating website.