Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.

It can be a form of courtship that consists of social activities done by the couple.

Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.

And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.

Membership starts from £20 per month and users post a profile picture, biography and basic characteristics just like any other dating site – but everyone who signs up understands all members want their independence.

Richard, a 37-year-old from Nottingham, was one of the first to join.