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It's not in their best interest, so we aim to make sure we're telling a story that's relevant to the brand." She added, "We want to make something that anyone would want to listen to." Tinder CMO Ferrell Mc Donald said, "We're constantly sharing podcasts with each other at the office.
We were fortunate enough to find a great partner in Gimlet who got what we want to accomplish—telling original, relevant and compelling stories." Rafsanjani recognizes that podcasting is an intimate experience for listeners.
Making branded podcasts can be tricky because "no one's gonna listen to it if it feels like an ad," Rafsanjani said.
"We're lucky that the companies we work with get that, too.